Boost your e-business thanks to A/B testing
Would you like to improve your e-commerce activity? A/B testing can help you!
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Why offering discount coupons is an advantage?
Customers are more and more influenced by prices and they often search discount coupons. In France, 55% of customers report that they do not buy if they do not find discount vouchers.
Read more →Thelia will attend the next Symfony Live in London !
We are delighted to announce that Thelia will be part of the next Symfony Live, in London !
What about using social networks to boost your e-business? Zoom on Twitter!
Using social networks can help you to improve the visibility of your online store. Find here some tips to drive your social strategy!
Today, let’s focus on Twitter.
Websites colors: Determinant keys in consumers’ behaviors
Purchase behaviors are influenced by various irrational factors: sensory factors, emotional factors, smells, colors… Let’s have a look on webdesign trends in European e-commerce!
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Kiala points become UPS Access point
Acquired on February 2012, Kiala point will change their name by 2016.
E-mailing : what about reading time of newsletters?
A study was published by Sabarcane with a graphic design porviding new key indicators on emailings between professionals (BtoB)
E-mailings: gain a competitive advantage
This is not the end of e-mailings!
E-merchants invested 95 millions in 2013 in e-mailings campaigns. 97% of Internet users read their e-mails every day, and consumers want to receive e-mails, those are judged less intrusive than texts on mobiles.
Read more →E-commerce report: evolution for the first quarter of 2014
A study published by the Fevad (e-commerce and mail order federation), on the 20th of may, reveals e-commerce trends for the first quarter of 2014.
Results are positive for the French e-commerce activities!
How can you communicate during sales?
According to studies made by “La Fevad” (e-commerce and mail order federation), 49% of the interviewees prepare their sales on the web against 39% of them in physical stores.
Today, consumption is cross channel and consumers enjoy comparing the offers! You have to distinguish yourself and push purchases.
Sectors the most profitable during sales are clothing goods and household electrical goods.
Let’s see what you should do to improve traffic on your website and orders during sales (from the 25th of june to 29 of July 2014).
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